Social media and plausible deniability

It's no secret that for years government agencies have used euphemisms such "sources close to the investigation" or "source who asked not to be named because they are not authorized to speak for the agency" to leak insider information to the media. This allows the agency to distance itself from any political fallout if the […]

Chevron refinery fire provides a lesson in crisis communications

On Monday evening, a small leak at the Chevron refinery in Richmond CA escalated into a series of explosions and a fire that released a plume of toxic smoke over the Bay Area. One of the things that struck me as I was watching the television coverage of the event was an almost complete lack […]

Deepwater Horizon and performance indicators

The US Chemical Safety and Hazard Investigation Board has just released its preliminary findings on the Deepwater Horizon explosion in 2010 that killed 11 workers and caused a massive spill in the Gulf of Mexico. What makes these findings interesting is that they focus not on the technical failures but on management system deficiencies. Key among […]

Public relations: People are not stupid

The Pacific Gas and Electric Company (PG&E) has recently begun airing a television and radio campaign touting its commitment to safety. In the spots, the company CEO characterizes PG&E as a company that "had lost its way" but is now back on track thanks to the continued commitment of its employees. Nobody is buying it. […]