Public relations: People are not stupid

The Pacific Gas and Electric Company (PG&E) has recently begun airing a television and radio campaign touting its commitment to safety. In the spots, the company CEO characterizes PG&E as a company that "had lost its way" but is now back on track thanks to the continued commitment of its employees. Nobody is buying it. […]

Alien invasion and leadership

You just have to love publicity people. To drum up interest in the new National Geographic television series Chasing UFOs the PR folks commissioned a survey of of some 1,114 Americans regarding their attitude towards extraterrestrials. Among the more interesting conclusions was that 65% of those surveyed believe President Obama would be better suited to handle […]

Climate change meets realpolitik

We sometimes assume that risk and mitigation are absolutes. We think of risk as something quantifiable and logical and that, by extension, efforts to reduce risk are also logical. However, we forget or ignore research that shows that objective risk, perceived risk, and mitigation are only loosely coupled. Risk perception of the community ultimately determines […]

Emergency Management and Higher Education

I had the privilege this week of delivering the keynote address to the Higher Education Conference hosted by FEMA at the Emergency Management Institute in Emmitsburg, MD. This annual conference brings together several hundred educators from across the US (including some international visitors) who are involved in the delivery of degree programs in the fields […]