Disasters and Social Media
In my July newsletter I briefly discussed the Ushahidi Program as an example of the growing use of social media in disasters using. On August 9, the Red Cross released a survey showing just how important social media is becoming. The results are striking:
- 69% of respondents believed emergency responders should be monitoring social media
- 74% expected a response in less than an hour after a tweet or Facebook posting
- 20% would contact responders through digital means if 911 was not answering
If respondents knew of someone in trouble, they would also turn to social media.
- 44% would ask social media contacts to notify authorities
- 35% would post a request for help on an agency's Facebook page
- 28% would send a direct Twitter message to responders
Another finding that isof interest to emergency managers is that more web users say they get emergency information from Facebook than from NOAA weather radio.
I believe it no no longer matters whether emergency managers choose to take social media seriously. We really have no choice. Our profession is driven, to a large extent, by public expectation. In this case, that expectation is clear – the traditional methods by which we communicate with the public are no longer sufficient.
